The STORYLINES project aims to create a new professional profile based on storytelling for SMEs and companies, in response to emerging challenges in the field of marketing and communication strategies, through the development of innovative educational material focused on the key figure in the chain: the corporate storyteller.
Goals
- Identify the key competencies of a new, innovative, and creative professional figure capable of enhancing values and stories: the corporate storyteller.
Results
- Definition of a new professional profile: the corporate storyteller.
- Training for a new creative and innovative professional figure capable of supporting SMEs and promoting, in terms of marketing and brand reputation, their history, brands, and products. Storylines aims to: – Increase skills in order to develop the role of the corporate storyteller; – Create a training course on strategies and tools for corporate storytelling, including issues and solutions related to storytelling; – Create a training course focused on storytelling and corporate reputation.
- Improve the employment prospects of people with low skills, unemployed individuals, and recent graduates so they can compete in the labor market.
- Improve the competitiveness of EU businesses by enhancing what distinguishes and sets Europe apart from other continents and markets: its centuries‑old history.
